Training in writing for the web

Writing for the web poses its own challenges. Your writing needs to grab the impatient user's attention from the start and keep them interested while they read your message.

Our courses can help you:

• understand how people use the web
• structure your text for web readability
• use signposts and layout to guide the reader
• write in web-friendly style and language
• create effective titles and keywords
• understand the use of hidden information
• improve your listing on search engines
• make the best use of hyperlinks
• get the most from images

Our courses can help delegates with any level of experience, from those new to writing to seasoned journalists.

Writing for the web can be a stand-alone course or it can be combined with writing or editing skills.